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Privacy Policy

Your privacy matters at Velvet Lane

This Privacy Policy explains how Velvet Lane collects, uses, and protects personal information when you browse our website, shop our collections, or engage with our services. We are committed to safeguarding your data and being transparent about our practices.

Effective date: June 1, 2026 Owner: Samantha Kelly

Quick summary

  • We collect only the information needed to fulfill orders, improve your experience, and comply with legal obligations.
  • We never sell your personal data to third parties.
  • You can access, update, or request deletion of your data by contacting us.
Questions? Visit our Contact page or email us directly at [email protected].

Information we collect

We collect information you provide directly, such as your name, email address, shipping and billing details, phone number, and order preferences. We also gather information generated through your use of the site, including device type, browser data, IP address, and shopping activity to help us provide a seamless experience.

If you subscribe to our newsletter or contact us, we store the information you provide to respond and deliver requested updates.

How we use your data

We use your information to process orders, deliver products, handle returns, and provide customer support. Data also helps us improve merchandising, personalize recommendations, and communicate updates about new collections, promotions, or service changes when you opt in.

We may use aggregated, de-identified information to analyze website performance and buying trends.

Cookies & analytics

Velvet Lane uses cookies and similar technologies to remember your preferences, keep your cart updated, and understand how visitors interact with the site. Analytics tools help us evaluate traffic patterns and improve content relevance.

You can manage cookie settings through your browser. Disabling cookies may affect certain site features such as checkout and saved preferences.

Third-party services

We partner with reputable service providers to process payments, fulfill shipments, send marketing emails, and analyze site performance. These providers are authorized to use your information only as needed to deliver their services to us.

We do not sell or rent your personal data. When legally required, we may share information with law enforcement or regulatory authorities.

Data security

We implement industry-standard safeguards such as encryption, secure payment processing, and access controls to protect your data. While no system is 100% secure, we continuously review and enhance our practices to reduce risk.

Access to personal information is limited to team members and partners who need it to perform essential services.

Your rights & choices

You may request access to your personal information, corrections, or deletion when permissible. You can also opt out of marketing emails at any time using the unsubscribe link included in our messages.

To exercise your rights, please contact us using the details below. We may verify your identity before fulfilling requests.

Contact us about privacy

For privacy inquiries, data access requests, or questions about this policy, reach out to Velvet Lane using the information below. We respond promptly during business hours.

Velvet Lane

2147 River Birch Ave, Hagerstown, MD 21740

Email: [email protected]

Phone: +1 (845) 957-2120